10 of the Best Digital Marketing Courses to Take Today

Digital Marketing can be described as “advertising delivered through digital channels such as search engines, social media websites and  emails etc.

The success of any business depends on its visibility to the customers. Today, marketing all over the world heavily relies on digital technology. This dependency leads to the creation of new skill sets, resulting in the requirement of more digital marketing knowledge among the professionals. 

A certification course or a degree or diploma course in Dgital marketing can equip you with the ability to promote any brand by making use of the best strategies available these days.

How to get into digital marketing?

Step 1 - Enroll Yourself in a Digital Marketing course: This industry has flourished immensely over the years, which has urged universities & institutions all over the world to introduce digital marketing degrees among the courses they offer. While deciding on which course to take and which college to opt for, research thoroughly about:

• Subjects being offered in the course;
• Specialisation you want to pursue;
• Credibility of the university you are applying for;
• Job prospects offered by the university.

Step 2 – Develop digital skills: During the course of your degree, focus on developing marketing skills that are specific to the digital domain. The following skills are imperative for having a successful career in digital marketing:

• Technical skills related to digital marketing;
• Prevalent online technologies;
• Staying up-to-date with the new digital marketing techniques on the block;
• Social media skills;
• Analytical skills;
• PR skills;
• SEO skills.

Step 3 – Take up an internship: Undertaking an internship from any company can help you understand the process from a different perspective. During your internship, ensure that you are open to learning something new each day and implementing the knowledge you have acquired in your course study.

Step 4 – Add value to your CV: Apart from specializing in your area of interest, ensure that you have basic knowledge about other channels as well. This will help you get an edge over your contemporaries when you apply for jobs. 

Benefits of Doing digital Marketing as a Career

High demand Career Choice: It is a booming sector and naturally the demand for professionals in this field is high. It has been predicted that by the year 2020, there will be about 150,000 digital jobs available and not enough professionals to fill all the posts. 

Increased job opportunities: though the demand for digital marketers is high, the supply is not adequate. This means that you will have a wide range of job opportunities available if you pursue a digital marketing course.

High salary: According to “Naukri” salary survey, the average annual salary of a digital marketing manager is 4-6 LPA.

Can start your Own Business -Digital marketing training opens up a range of opportunities for you like start your own business or work as a freelancer. Since you have the knowledge and skills, it would be easier for you to market your brand to a large customer base and become successful.

Why to Choose Digital Marketing Course Online ?

You don’t even need to attend a regular university class to earn a digital marketing certificate.You can go for an online digital marketing course also. Renowned universities and many top companies like Google , LinkedIn are offering online certification courses in digital marketing.

Whether you are looking for a career change or confused about what to study next, it will be well worth it, if you take a digital marketing training.

Top 5 Digital Marketing Course Free & Paid

• LCBS Digital Marketing Course: If you are planning to take up a digital marketing course online, Luxury connect Business School offers Postgraduate Diploma in Digital Marketing. Hurry and sign up for the course you are interested in, now!
• Google Online Marketing Challenge: Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google's Online Marketing Challenge. It's an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners.
• SEM RUSH Academy : SEMrush Academy comprises more than 30 free courses that help you master new skills. By now, more than 200,000 users have enrolled in our courses and become certified marketers!
• Udemy Digital Marketing Basics Course : This is a free course available on Udemy. The course covers the important topic of Digital Marketing like Social Media Marketing, google Adwords, SEO, Content Marketing etc..

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